Last updated: 19th February 2021
1. Personal Data to be collected
1.1 You are not obligated to provide any information to us when you access or use the Website. We only collect Personal Data disclosed by you knowingly.
1.2 If you wish to (i) receive communication, news update about our Products, upcoming events, our Services, promotions and other information regarding us from time to time, (ii) place your orders for our Products and/or apply for our Services, or (iii) become a Member under our membership scheme, you may be required to provide your personal data to us, including but not limited to your full name, phone number and email address (“Personal Data”). For avoidance of doubt, if you purchase our Products and/or apply for our Services, Personal Data shall also include the information about your orders for such Products and/or Services and your transaction history and records.
1.3 Certain data and information about your use of the Website and interaction with the Website may also be automatically collected by us by Cookies or other methods. Such data and information include but not limited to IP address, browser type and language
2.1 Your Personal Data and other data will be used for the following purposes:
2.1.1 If you have selected to receive direct marketing communications from us, your Personal Data may be used by us to send the latest news about our Products, upcoming events, our Services, promotions and other information regarding us from time to time by email. Your Personal Data will be retained by us as long as you wish to receive such direct marketing communication. If you decide not to receive such direct marketing communication or updates from us, you may at any time contact us or by using the unsubscribe option included in each email.
2.2 Your Personal Data and other data may also be used for the following purposes:
2.2.1 Customising and personalising your experience in using and accessing the Website;
2.2.2 Processing and fulfilling your orders and transactions for products and services offered by LG or any of its subsidiaries or affiliates (regardless of the brand or trademark under which we offer such products and services) and communicating with you about those orders and transactions;
2.2.3 Handling and arranging exchange and refund for products and services;
2.2.4 Operating, providing, improving and maintaining the products and services offered by LG or any of its subsidiaries or affiliates (regardless of the brand or trademark under which we offer such products and services), collating statistical data and analysing your behaviour in using the Website;
2.2.5 Administering membership;
2.2.6 Administering special events and promotions;
2.2.7 Analysing your transaction history and records in order for us to understand your needs and preference;
2.2.8 Developing, improving, promoting and selling such Products and Services that you need;
2.2.9 Meeting disclosure obligations and other requirements imposed by or for the purpose of any laws, regulations, rules, codes of practice or guidelines (whether applicable in or outside Hong Kong);
2.2.10 Investigating, preventing or stopping fraud or abuse of the Website;
2.2.11 Fulfilling any other purposes directly related to or in connection with the purposes set out in clauses 2.2.1 to 2.2.10 above.
3. data security
3.1 We shall take all practicable steps to ensure that your Personal Data is protected against unauthorised or accidental access, processing, erasure, loss or use.
3.2 Regular training will be provided to our management, officers, staffs and employees for the proper handling of your Personal Data and your Personal Data is only accessible by our authorised staff members.
4. Data sharing
4.1 Subsidiaries and affiliates
4.1.1 We may provide your Personal Data to our subsidiaries and affiliates for their use within Hong Kong.
4.2 Service providers
4.2.1 Your Personal Data may also be shared with our service provider ("Service Providers") for certain activities for the operation of the Website such as Website management, to the extent necessary for performance of their functions but not for other purposes. Some of such Service Providers may be located outside Hong Kong.
4.2.2 Necessary organizational and contractual measures have been taken to ensure the Personal Data provided by you will be:
a) processed exclusively for the purposes mentioned above; and
b) prevented from unauthorised or accidental access, processing, erasure, loss or use.
4.2.3 Service Providers are not authorized to send any information about products or services of other companies to you without your permission.
4.3 By Law or to protect rights
5. Modify or delete your Personal Data
5.1 You have the right to check whether your Personal Data or other personally identifiable information is held by us and request access to and to correct your Personal Data in our records.
6.1 To unsubscribe and stop receiving messages without costs except cost of transmission, please click unsubscribe link in the email.
7. Retention of Personal Data
7.1 Your Personal Data will be kept only for as long as necessary to fulfill the purpose which the Personal Data was collected. Archived Personal Data may also be retained for statistical purposes.
8. Links to other websites
8.1 The Website may contain links of other websites operated by other parties. Those links are provided for your convenience only. LG is not responsible for processing of your personal data by those websites.
10.1 If you:
a) have any questions, comments or complaints about us or how your Personal Data is processed,
b) wish not to receive any direct marketing communication or news updates from us,
c) wish to obtain your Personal Data collected and retained by us; or
d) wish to modify, correct or update your Personal Data or request removal of your Personal Data from our database,
you may contact our customer service term whose contact details are set out below:
10.2 A summary of any Personal Data will be provided to you upon request. A reasonable fee may be charged by us to you for processing and complying with you data access request.