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The History of Whoo
launched in South Korea in 2003, it contains an ancient recipe for the royal family - "GongJinBiDan",
which not only addresses specific skin problems, but also comprehensively addresses the problems that arise due to skin aging.
Premium royal court cosmetics for today's empresses.
A modern reinterpretation of the royal court secrets

Brand Concept
Premium royal court cosmetics for today's empresses. A modern reinterpretation of the royal court secrets.

Brand Philosophy
The harmony of modern science and the oriental herbal medicine that was used in the royal court only for the queen.

Brand Naming
The image of the queen's royal prestige and beauty

Brand Logo
Chinese character "后" written by a calligraphist which means "the empress". Also resembles the musical Instrument "Fidel"